Collection: Staud

Staud is a Los Angeles–based contemporary fashion brand founded in 2015 by Sarah Staudinger and George Augusto. The label is known for its modern, vintage-inspired aesthetic and its focus on accessible luxury with a playful edge. Staud gained rapid popularity through its cult-favourite handbags and clean, feminine ready-to-wear that blends California ease with fashion-forward design. Today, the brand is celebrated for its fresh silhouettes, strong visual identity, and its distinctive position between contemporary and luxury fashion.